Travel brand storytelling
Your story is ultimately what separates you from competitors. Therefore, it’s the smartest investment you can make for your company.
I’m a freelance brand storyteller and travel copywriter with a special interest in sustainability. You’re a hotel, travel company or lifestyle brand that’s working hard to do more good but struggling to find the words to communicate this to customers.
Together, we’ll craft copy that creates community. We’ll tell tales that amplify ideas in an increasingly noisy world. Ultimately we’ll write words that find their way off the page (or screen) into the minds, hearts – and behaviour patterns – of customers.
How I work
As a freelance brand storyteller and travel copywriter, I start by clarifying your goals, values and voice. Next I analyse your competitors and customers. What are their desires and needs?
I have more than a decade’s experience crafting strategy and copy for industry leaders including Raffles London, Dorchester Collection and World Wildlife Fund. I am also an established voice in the world of sustainable travel journalism and regularly contribute articles to the FT, Guardian, Vogue, Conde Nast Traveller and The Times. Imagine the stories we can tell.
Book your intro call here
I’ve worked with brands like:
And agencies like:
Services
My services can be bought individually or as part of a package that’s as unique as your business.
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Whether you’re looking for a refresh or launching a new venture, your website is your shop window. I’ve helped people like British Airways, Omnevue and It Must Be NOW create:
Landing pages
Your ‘About Us’ section
Product pages
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The cat sat on the mat. The cat luxuriated on the Persian carpet. I have developed the tone for property developers such as Lodha, urban arts festival Can't Do Tomorrow and LER, Kenya’s first organic tampon brand, and delivered it in a concise guidelines document with practical examples. I can also update web copy using your existing tone.
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I draw on more than a decade of journalistic experience for the FT, Guardian, Vogue, The Times and The Telegraph to craft compelling narratives that attract and engage your ideal customers. I have a proven track record with long-form content such as:
Articles
Brochures
Newsletters
SEO-optimised blog posts
Books (writing and ideation)
Book a free 30-minute consultation here.
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Looking for an experienced pair of hands to help with a new client? I’ve supported agencies including Sarah Miller & Partners, Screenshot and Bouteco over the years and am confident working directly with clients when required. I can operate remotely or from your office in London (or further afield).
Book a free 30-minute consultation here.
So, how much does it cost?
I usually charge by the project factoring in scope, strategic input and deadline. If you’re interested in joining my retainer book, I offer pricing packages for regular clients.
I also offer occasional bursary packages for NGOs, community cooperatives and start-ups leading the way with their contribution. Think you might be eligible? Let’s talk.
